HOSPITALITY LIKE NEVER BEFORE
Our hotels are characterized by their stunning locations, award-winning nightclubs and restaurants, incredible rooms and suites, spectacular pools and lush green terraces.




HOSPITALITY LIKE NEVER BEFORE
Our hotels are characterized by their stunning locations, award-winning nightclubs and restaurants, incredible rooms and suites, spectacular pools and lush green terraces.


BEYOND HOSPITALITY
That’s why we deliver world-class entertainment experiences to our guests. Stunning nightclubs. Brilliant performers. Album launches. Everything you’d expect from one of the world’s top entertainment and lifestyle venues.

BROAD APPEAL
FIVE Palm Jumeirah is rated 9/10 on Booking.com, while FIVE Jumeirah Village is also rated 9/10 and has almost 36,000 reviews on the platform! – the most in the world. FIVE Palm Jumeirah is currently rated 5/5 by Trip Advisor while FIVE Jumeirah Village is also rated 5/5 by Trip Advisor.
A trailblazer of tech and sustainability within the hospitality industry, FIVE was also
recognized as one of the Most Innovative Companies of TheYear in 2022 (the only Hospitality Group included in the Annual List) by Fast Company Middle East.
HIGH OCCUPANCY & HIGH REVENUE
Both hotels have consistently ranked #1 in their respective STR competitive sets for total revenue generation beating global brands such as W, Fairmont, Marriott, Waldorf Astoria, Sofitel and Movenpick.
Our digital-savvy millennials like to book at the last minute. So we reduced the volume of wholesale bookings, and increased the volume of direct bookings. This enabled a more dynamic approach to room rate management – which, in turn, saw us achieve the highest occupancy and room profitability rates on both the Palm Jumeirah and the UAE mainland.
GREAT EXPERIENCES ARE GREAT BUSINESS
Brilliant experiences and expert service define the FIVE experience, and drive our success.
FIVE Jumeirah Village and FIVE Palm Jumeirah are the two highest reviewed hotels in Dubai among 7,464 properties listed on Booking.com. In fact, FIVE Jumeirah Village is the world’s most reviewed hotel on Booking.com with almost 36,000 reviews.


DELIVERING ON THE METRICS THAT MATTER
FIVE Palm Jumeirah and FIVE Jumeirah Village are owner-operated hotels.
So we focus on what actually matters: Total Revenue Per Available Room. FIVE Palm Jumeirah outperformed its competitors by more than two times and FIVE Jumeirah Village by more than 2.5 times.